Healthcare Marketing

&

Business Development

Program Description

The Marketing Management and Business Development in Healthcare Program is a comprehensive twelve-week program designed to provide students with a solid understanding of marketing principles, strategies, and techniques specific to the healthcare industry. This Program will delve into the key aspects of marketing planning and strategies, marketing research and analysis, sales and business development, and customer relationship management. Through a combination of theoretical knowledge, practical case studies, and interactive exercises, attendees will develop the skills necessary to create effective marketing plans and drive business growth in healthcare organizations.

Program Objectives

1. Gain a comprehensive understanding of marketing principles and strategies in the healthcare industry.

2. Develop skills to create effective marketing plans and strategies for healthcare organizations.

3. Learn techniques for conducting market research and analyzing customer behavior in healthcare.

4. Explore sales and business development strategies specific to healthcare services and products.

5. Understand the importance of customer relationship management (CRM) in healthcare.

6. Recognize and address ethical and legal considerations in healthcare marketing.

7. Learn how to evaluate and measure the effectiveness of marketing campaigns in healthcare.

Program Outline

• Marketing Planning and. Strategies

• Healthcare Marketing Research and Analysis

• Healthcare Branding and Communication Strategies

• Sales and Business Development

• Healthcare Market Segmentation and Targeting

• Pricing and Revenue Management in Healthcare

• CRM in Healthcare

• Ethical and Legal Considerations in Healthcare Marketing